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Regions Bank | Jan 2014-present

• Manage content and editorial process for 12 corporate social media properties including Facebook, Twitter, Instagram, LinkedIn, YouTube, Pinterest and Slideshare

• Manage 7-figure budget, champion marketing integration and technology partnerships, proficient in developing sustainable ROI through social media

• Liaison between business strategists, advertising, PR, contact center, legal, compliance, sponsorships and agencies

• Adapt critical customer communications for high impact product launches, major sponsorships and events, PR and crisis situations

• Lead integration effort with email team to deliver and extend targeted campaigns to millions of customers



— Acknowledgments —

Achieved one of the highest Facebook engagement rates for Financial Services in Q1-Q3 2014

12th hottest YouTube channel in banking in Q1 2014



America’s First Federal Credit Union | Mar 2012-Dec 2013

• Recruited to establish digital marketing program

• Integrated traditional and digital marketing plans, employed social media listening and web monitoring tools for reputation management and proactive outreach

• Increased average Facebook organic engagement rate from <1% to 6%, increased fan base by 600%

• Developed social intercept/outreach program on Twitter to generate referrals, sales, and credit union member growth

• Delivered monthly reports to CEO, VP of Marketing and other stakeholders



Zeekee Interactive | Sept 2011 – Mar 2012

• Built integrated social media, blog, SEO, and paid media campaigns for 15 clients

• Managed Facebook and Twitter properties for 12 clients

• Increased organic search traffic by more than 150% for most clients

• Used Google Analytics and social data to drive content strategies for clients



Tuscaloosa Tourism and Sports Commission | Nov 2010 – Feb 2011

• Assisted in re-branding and social media strategy for newly merged tourism and sports commission

• Worked closely with CEO and PR teams to organize sporting and community events



Zack Sylvan Photography | 2009-2011

• Provided photography services for clients in New Jersey and Alabama

• Developed pricing, marketing and new business strategy




Social media program strategy

Digital brand management

Social customer care



Google Analytics (certified) / Adwords

Sprinklr (certified) / Salesforce Social Studio

Adobe Illustrator / Photoshop / Lightroom




The University of Alabama | 2010

BS: Consumer Marketing / Minor: Computer Science / GPA: 3.5




  AAF Birmingham | 2013

Vice President of Programs


  AAF Birmingham | 2013

Re-Tweet Award, The Ten Awards


  AMA Birmingham | 2011

Social Media Chair


  Getty Images | 2011

Contributing Photographer (Stock)


  The University of Alabama | 2010

Marketing Academic Excellence Award

Dean’s List (2006-2010)