this is my resume

download it

 

/EXPERIENCE

 

AVP, SOCIAL MEDIA COMMUNITY MANAGER

Regions Bank | Jan 2014-present

• Manage content and editorial process for 7 social media properties including Facebook, Twitter, YouTube, Pinterest and Slideshare

• Liaison between business groups, advertising, PR, legal, compliance, sponsorships and agencies

• Adapt critical customer communications for product launches, regional market events and major sponsorships for social media distribution

• Lead integration effort with email team to deliver targeted campaigns to over 1 million customers

 

 

— Acknowledgments —

Achieved one of the highest Facebook engagement rates for Financial Services in Q1-Q3 2014

12th hottest YouTube channel in banking in Q1 2014

 

EMARKETING SPECIALIST

America’s First Federal Credit Union | Mar 2012-Dec 2013

• Recruited to establish digital marketing program

• Integrated traditional and digital marketing plans, employed social media listening and web monitoring tools for reputation management and proactive outreach

• Increased average Facebook organic engagement rate from <1% to 6%, increased fan base by 600%

• Developed social intercept/outreach program on Twitter to generate referrals, sales, and credit union member growth

• Delivered monthly reports to CEO, VP of Marketing and other stakeholders

 

DIGITAL MARKETING SPECIALIST

Zeekee Interactive | Sept 2011 – Mar 2012

• Built integrated social media, blog, SEO, and paid media campaigns for 15 clients

• Managed Facebook and Twitter properties for 12 clients

• Increased organic search traffic by more than 150% for most clients

• Used Google Analytics and social data to drive content strategies for clients

 

MARKETING INTERN

Tuscaloosa Tourism and Sports Commission | Nov 2010 – Feb 2011

• Assisted in re-branding and social media strategy for newly merged tourism and sports commission

• Worked closely with CEO and PR teams to organize sporting and community events

 

PHOTOGRAPHER

Zack Sylvan Photography | 2009-2011

• Provided photography services for clients in New Jersey and Alabama

• Developed pricing, marketing and new business strategy

 

 

/SKILLS

Social media program strategy

Digital brand management

Social customer care

Online crisis management

Search engine optimization (SEO)

Email marketing

 

Google Analytics, Webmaster Tools, Adwords

Salesforce / Radian 6

Adobe Illustrator / Photoshop / Lightroom

SEO dashboards (SEO Powersuite, Raven Tools)

Email marketing platforms (Constant Contact, MailChimp)

 

 

/EDUCATION

The University of Alabama | 2010

BS: Consumer Marketing / Minor: Computer Science / GPA: 3.5

 

 

/ASSOCIATIONS & AWARDS

  AAF Birmingham | 2013

Vice President of Programs

 

  AAF Birmingham | 2013

Re-Tweet Award, The Ten Awards

 

  AMA Birmingham | 2011

Social Media Chair

 

  Getty Images | 2011

Contributing Photographer (Stock)

 

  The University of Alabama | 2010

Marketing Academic Excellence Award

Dean’s List (2006-2010)