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Regions Bank | Jan 2014-present

• Manage content and editorial process for 12 corporate social media properties including Facebook, Twitter, Instagram, LinkedIn, YouTube, Pinterest and Slideshare

• Manage 7-figure budget, champion marketing integration and technology partnerships, proficient in developing sustainable ROI through social media

• Liaison between business strategists, advertising, PR, contact center, legal, compliance, sponsorships and agencies

• Adapt critical customer communications for high impact product launches, major sponsorships and events, PR and crisis situations

• Lead integration effort with email team to deliver and extend targeted campaigns to millions of customers



— Acknowledgments —

Achieved one of the highest Facebook engagement rates for Financial Services in Q1-Q3 2014

12th hottest YouTube channel in banking in Q1 2014



America’s First Federal Credit Union | Mar 2012-Dec 2013

• Recruited to establish digital marketing program

• Integrated traditional and digital marketing plans, employed social media listening and web monitoring tools for reputation management and proactive outreach

• Increased average Facebook organic engagement rate from <1% to 6%, increased fan base by 600%

• Developed social intercept/outreach program on Twitter to generate referrals, sales, and credit union member growth

• Delivered monthly reports to CEO, VP of Marketing and other stakeholders



Zeekee Interactive | Sept 2011 – Mar 2012

• Built integrated social media, blog, SEO, and paid media campaigns for 15 clients

• Managed Facebook and Twitter properties for 12 clients

• Increased organic search traffic by more than 150% for most clients

• Used Google Analytics and social data to drive content strategies for clients



Tuscaloosa Tourism and Sports Commission | Nov 2010 – Feb 2011

• Assisted in re-branding and social media strategy for newly merged tourism and sports commission

• Worked closely with CEO and PR teams to organize sporting and community events



Zack Sylvan Photography | 2009-2011

• Provided photography services for clients in New Jersey and Alabama

• Developed pricing, marketing and new business strategy




Social media program strategy

Digital brand management

Social customer care

Online crisis management

Search engine optimization (SEO)

Email marketing


Google Analytics, Webmaster Tools, Adwords

Salesforce / Radian 6

Adobe Illustrator / Photoshop / Lightroom

SEO dashboards (SEO Powersuite, Raven Tools)

Email marketing platforms (Constant Contact, MailChimp)




The University of Alabama | 2010

BS: Consumer Marketing / Minor: Computer Science / GPA: 3.5




  AAF Birmingham | 2013

Vice President of Programs


  AAF Birmingham | 2013

Re-Tweet Award, The Ten Awards


  AMA Birmingham | 2011

Social Media Chair


  Getty Images | 2011

Contributing Photographer (Stock)


  The University of Alabama | 2010

Marketing Academic Excellence Award

Dean’s List (2006-2010)