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Brands Don’t Change, They Improve

Change happens when something constant gets disrupted or transformed by an event. Sometimes change is a great thing. A brand refresh (if needed) can be a welcome change of scenery, and a profitable one if implemented carefully. Change can also be confusing for consumers. Consider Comcast's debacle with using both Xfinity and Comcast under one company. Is it a ...

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Building Brand Bridges – Old Concepts Revitalized by Social Media

Recently, I was trying to explain the importance of branding to a client and, as I do on occasion, I blurted out a made-up word. Turns out, this word was really insightful, at least visually. (Usually, when I blab out random words, they are nonsensical and are followed by intense fits of laughter.) My client, a real estate partner in Princeton, NJ was trying to ...

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