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Your search for social engagement returned 2 results.


What Brands Need to Know About Facebook Edgerank

To the average consumer, advertising has become ubiquitous. If they don't hate it, they have trained themselves to ignore it. It’s become an easily acquired skill thanks to advertising’s level of predictability and lack of interactivity. Very few people are moved by ads, especially online, and that's mostly due to the fact that the majority of ads fall short of ...

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Building Brand Bridges – Old Concepts Revitalized by Social Media

Recently, I was trying to explain the importance of branding to a client and, as I do on occasion, I blurted out a made-up word. Turns out, this word was really insightful, at least visually. (Usually, when I blab out random words, they are nonsensical and are followed by intense fits of laughter.) My client, a real estate partner in Princeton, NJ was trying to ...

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