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What Brands Need to Know About Facebook Edgerank

To the average consumer, advertising has become ubiquitous. If they don't hate it, they have trained themselves to ignore it. It’s become an easily acquired skill thanks to advertising’s level of predictability and lack of interactivity. Very few people are moved by ads, especially online, and that's mostly due to the fact that the majority of ads fall short of ...

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Social Is Something You Are, Not Something You Do

Last Wednesday I got sidetracked and wound up listening in to Amber Naslund's webinar on building a case for social business. I've heard this saying before from Olivier Blanchard's Social Media ROI book, but the most important concept Amber mentioned was that social is something you are, and not something you do. Read it again, let it sink in. Social is ...

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Can Social Media Replace Websites?

Finally, I’ve heard it all. I attended a social media panel in Birmingham last month, and one of the audience members raised a question about the possibility of social media replcing websites. With all the hype over social media, that’s a completely valid question and a potential concern for those that don’t consider themselves digitally savvy. First, ...

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Top Ways College Graduates Can Use Social Media for Their Job Search

When I graduated from The University of Alabama in May 2010, I had little understanding of the impact that social media would have on my future life. (The "Like" button didn't even exist then, and that says a lot!) Sure, I held accounts on all of the major platforms, but they were merely placeholders. I existed on them, and that was all. Out of college, degree in ...

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Brands Don’t Change, They Improve

Change happens when something constant gets disrupted or transformed by an event. Sometimes change is a great thing. A brand refresh (if needed) can be a welcome change of scenery, and a profitable one if implemented carefully. Change can also be confusing for consumers. Consider Comcast's debacle with using both Xfinity and Comcast under one company. Is it a ...

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