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What Brands Need to Know About Facebook Edgerank

To the average consumer, advertising has become ubiquitous. If they don't hate it, they have trained themselves to ignore it. It’s become an easily acquired skill thanks to advertising’s level of predictability and lack of interactivity. Very few people are moved by ads, especially online, and that's mostly due to the fact that the majority of ads fall short of ...

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Can Social Media Replace Websites?

Finally, I’ve heard it all. I attended a social media panel in Birmingham last month, and one of the audience members raised a question about the possibility of social media replcing websites. With all the hype over social media, that’s a completely valid question and a potential concern for those that don’t consider themselves digitally savvy. First, ...

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