Your search for digital marketing returned 3 results.

Hiking The Social Media Trail

As I write this, I'm nursing my heels and toes from a solid 5.5-6 mile hike in the hills of Birmingham, a beautiful city that boasts one of the highest ratios of public green space per resident in the country. Several park development projects have been completed and with a few more in the works, this place is quickly sneaking up the list of best places to hike. It's ...

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Building Brand Bridges – Old Concepts Revitalized by Social Media

Recently, I was trying to explain the importance of branding to a client and, as I do on occasion, I blurted out a made-up word. Turns out, this word was really insightful, at least visually. (Usually, when I blab out random words, they are nonsensical and are followed by intense fits of laughter.) My client, a real estate partner in Princeton, NJ was trying to ...

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Digital Marketing = Consumer Empowerment

Long, long ago, there was a time when traditional media was all that mattered. A time when advertisers needed only to develop memorable, long lasting, and relevant campaigns. Broadcast. Radio. Print. Repeat. A time when brands only wanted loyalty from customers. Essentially, creating a chaotic jumble of monologues for consumers to sift through. In truth, this ...

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