Tag

Your search for Branding returned 4 results.


Can Social Media Replace Websites?

Finally, I’ve heard it all. I attended a social media panel in Birmingham last month, and one of the audience members raised a question about the possibility of social media replcing websites. With all the hype over social media, that’s a completely valid question and a potential concern for those that don’t consider themselves digitally savvy. First, ...

Read More


The Importance of College Branding

It's that time of year again when the leaves put on spectacular shows of vibrant color and pumpkins take their places as front porch fixtures. The mercury begins dropping which brings sweatshirts, jeans, and coats out of hiding, and everything starts getting a little more spooky with Halloween right around the corner. But then of course, and much more import...

Read More


Brands Don’t Change, They Improve

Change happens when something constant gets disrupted or transformed by an event. Sometimes change is a great thing. A brand refresh (if needed) can be a welcome change of scenery, and a profitable one if implemented carefully. Change can also be confusing for consumers. Consider Comcast's debacle with using both Xfinity and Comcast under one company. Is it a ...

Read More


Building Brand Bridges – Old Concepts Revitalized by Social Media

Recently, I was trying to explain the importance of branding to a client and, as I do on occasion, I blurted out a made-up word. Turns out, this word was really insightful, at least visually. (Usually, when I blab out random words, they are nonsensical and are followed by intense fits of laughter.) My client, a real estate partner in Princeton, NJ was trying to ...

Read More