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Brands Don’t Change, They Improve

Change happens when something constant gets disrupted or transformed by an event. Sometimes change is a great thing. A brand refresh (if needed) can be a welcome change of scenery, and a profitable one if implemented carefully. Change can also be confusing for consumers. Consider Comcast's debacle with using both Xfinity and Comcast under one company. Is it a ...

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Digital Marketing = Consumer Empowerment

Long, long ago, there was a time when traditional media was all that mattered. A time when advertisers needed only to develop memorable, long lasting, and relevant campaigns. Broadcast. Radio. Print. Repeat. A time when brands only wanted loyalty from customers. Essentially, creating a chaotic jumble of monologues for consumers to sift through. In truth, this ...

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