Found Husky, Needs Home – Kendall Park, NJ

PLEASE HELP!!     This Husky NEEDS your help NOW!! A neighbor found this beautiful boy running on the side of the road and has not been able to locate the original owner. He's been taken to the vet, and is estimated to be around 7 years old (will have more info on the visit soon.) He's very malnourished and has scabs on his nose, most likely from being left in a cage for extended periods. He is absolutely beautiful, has a wonderful ...

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Tuscaloosa Tornado

This post isn't about God, or luck. It's not meant to be dramatic, or inspiring. I simply want to share a personal story that began on April 27th, 2011. The tornado that obliterated portions of Tuscaloosa, and ripped across Alabama and the southern U.S. were devastating to say the least. The loss of life and property was historic, tragic and painfully close for everyone. The week started out as any regular week in Tuscaloosa, AL. I ...

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Happy Earth Day!

(My wife & I bought these awesome aladdin® recycled coffee mugs at Target today, just for some free coffee.) After hearing of Starbucks' Earth Day promotion (you bring your own mug, get free coffee or tea,) I figured this was one promotion I could not pass up. It has been all over my Twitter feed the past few days and I decided it was something that I wanted to be a part of. Not for the free coffee though. It's not even that I'm a Starbu...

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Digital Marketing = Consumer Empowerment

Long, long ago, there was a time when traditional media was all that mattered. A time when advertisers needed only to develop memorable, long lasting, and relevant campaigns. Broadcast. Radio. Print. Repeat. A time when brands only wanted loyalty from customers. Essentially, creating a chaotic jumble of monologues for consumers to sift through. In truth, this ideology was still the norm not but a few years ago. So look around. What's ...

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Social Media Strategy or Social Media Tactics – Which Comes First?

Yesterday I stumbled upon this article by Lee Odden on whether tactics or strategy should be developed first when discussing social media. It seems to be a pretty heated topic and I think I've gathered my thoughts on it. Here's what I came up with. Social media requires a foundation to build a campaign on in the form of a strategy. Brands need to be able to benchmark their progress, see what content is working and what's not, determine ...

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