The Importance of College Branding

It's that time of year again when the leaves put on spectacular shows of vibrant color and pumpkins take their places as front porch fixtures. The mercury begins dropping which brings sweatshirts, jeans, and coats out of hiding, and everything starts getting a little more spooky with Halloween right around the corner. But then of course, and much more importantly, we get to the nitty-gritty, the crux, the warp and woof of fall - college ...

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alabama, football, college, fall, ncaa, football saturdays, southern

Birmingham, Alabama – The Magical City

Birmingham, Alabama - there's just something about this place. There's no wondering why it's called The Magic City. What I have been referring to as the South's big-little city (or is it a little-big city?) is hard to describe without experiencing it with all five senses. The smells, the sounds, the people - every inch of this city is unique. I can't put my finger on it. A part of it is the ever changing landscape, and the land itself. ...

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birmingham, alabama, magic city, dixie

Top Ways College Graduates Can Use Social Media for Their Job Search

When I graduated from The University of Alabama in May 2010, I had little understanding of the impact that social media would have on my future life. (The "Like" button didn't even exist then, and that says a lot!) Sure, I held accounts on all of the major platforms, but they were merely placeholders. I existed on them, and that was all. Out of college, degree in hand, I was ready to face the real world. Or so I thought. The reality of it ...

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social media, college grad, advice

Brands Don’t Change, They Improve

Change happens when something constant gets disrupted or transformed by an event. Sometimes change is a great thing. A brand refresh (if needed) can be a welcome change of scenery, and a profitable one if implemented carefully. Change can also be confusing for consumers. Consider Comcast's debacle with using both Xfinity and Comcast under one company. Is it a smart move to brand your company under two names in different regions based on ...

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Ford, Branding, Ruby Tuesday, Comcast, Xfinity, Marketing