Nike Flyknit Lunar1+ Initial Impressions
Posted on March 1, 2013
Exactly 20 days ago, at some point during the night I was woken up by my iPhone. I typically don’t wake up when I get a text message or if someone tweets me during the night−if it was important, you’d call me. For some reason, this notification did the trick.
At 4AM, with one eye squinting trying to adjust to my bright screen I saw I had received the following DM from Nike Running. Two things ran through my half-asleep brain in this order. 1) OMG. 2) SPAM.
Turns out, I’m more influential than I thought and it wasn’t spam. The next day I found out the rest of the details of the DM, and sent them my information. For the past 19 days, I came home from work eagerly awaiting and hoping that my Flyknit Lunar1+’s would be waiting on my doorstep. Well, today was the day.
Tanya, who also received a pair of Flyknits (duh, if I got a pair, she sure did), and I slowly unboxed the shoes, complete with a photo shoot to document. (Pictures will come in a later post.)
Despite somewhat unseasonable temperatures, a rather brisk wind, and the fact that I’m still recovering from a cold, we went on a mile test run. (Also, duh. Had to let out the excitement somehow.)
My initial impression is that I’m going to love these things. The build is just phenomenal; top-notch, crafted to absolute perfection. They have just the right amount of tension with the little amount of fabric that holds them together. Super lightweight, incredibly durable and surprisingly comfortable.
There’s just enough cushion to separate it from a minimalist shoe when my foot hits the pavement, but also allows for amazingly quick turnover. I think these shoes will be great for runners that have trouble striking the mid-to-front foot region because of the shoe’s flexibility and ease of control.
Tanya seems to think the Flyknits won’t hold up for distance runs and marathons, but will be great for shorter distances and especially for speedwork. From the first step you can tell these bad boys were meant for speed, but you can follow us both as we update on the distance factor.
I’ve said this before, but I am incredibly grateful to Nike for the awesome support and follow-through they provide the running community through Twitter and Facebook. As a digital marketing professional myself, these guys are top tier and know how to build relationships. I have great respect for what they do and how well they manage to do it at scale.
Give me a great product backed by unmatched and consistent social support and engagement, and I’m a customer for life. Include me in surprise and delight tactics like personalizing notes and sending me $160 pair of shoes? I may not have the biggest audience here, but Nike has won my heart and I will happily tweet, post and blog about them all day long until my friends
hate me give in and buy their own pair of Flyknit Lunar1+.
I received this pair of Flyknit Lunar1+s from Nike for free. Views and opinions expressed are my own.Nike Flyknit Lunar1+ Initial Impressions by Zack Sylvan