Digital Marketing



What’s with Storytelling in Social Media?

Stories are the foundation of childhood no matter where you were brought up. It's one thing we all have in common; we all have a story to tell. And we love hearing stories; they build imagination, foster creativity, and allow us to escape and find comfort in their secrets, lessons, twists and turns. Sure, you can read volumes of case studies and theories on story composition and structure. Just ask the talented folks at Pixar and Disney who ...

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Storytelling in Social Media



Social Is Something You Are, Not Something You Do

Last Wednesday I got sidetracked and wound up listening in to Amber Naslund's webinar on building a case for social business. I've heard this saying before from Olivier Blanchard's Social Media ROI book, but the most important concept Amber mentioned was that social is something you are, and not something you do. Read it again, let it sink in. Social is something you are, not something you do. It's a very simple concept; so fundamental, ...

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